

More likely, Hollywood majors are afraid that someone might beat FairPlay encryption so they’ve probably imposed this limitation upon Apple (FairPlay technology limits playback to iPhone, iPad, Mac or PC devices authorized with the same Apple ID account you’ve used to purchase content from iTunes). I doubt this new policy indicates a licensing issue. The OS automatically plays the best quality of video available for your device and Internet connection. After you press play to start streaming, you have 48 hours to finish watching. You have 30 days to start watching your rental.

RENT SD/HD: The movie is cached locally on your iOS devices, computers and Apple TVs for smooth playback and automatically deleted after 48 hours .BUY SD/HD: The movie can be downloaded locally onto your iOS devices and computers to keep forever and you can stream it unlimitedly on Apple TVs.This puts a new definition on “renting” and “purchasing” so here’s a quick cheat sheet:
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You cannot, however, download a 4K version of the movie onto your Apple ID-authorized devices.

You can rent or purchase movies in 4K from iTunes, but you cannot download them locally to your devices like with 1080p (HD) and standard definition (SD) content offered on the store.īOTTOM LINE: new 4K purchases and previous HD purchases upgraded to 4K are always available to you for streaming in SD/HD/4K, but you can download them locally only in SD/HD.Īccording to Apple’s support document, you can download a local copy of an HD or SD movie from iTunes to your iPhone, iPad, Mac or PC just like you’ve always been able to (Apple TV caches a movie when you start watching, depending on available storage).
